Our Mission
Media monitoring is a multi-billion dollar industry that has existed for more than a century. The industry has traditionally been dominated by paper clipping agencies: companies that employ people to read newspapers and manually cut out articles before sending them to clients.
With the introduction of new technologies such as the internet and sophisticated search engines, the old business models will collapse.
Paper clippers will be replaced by electronic players.
Electronic media monitoring can be offered at a fraction of the cost of traditional manual services.
Electronic media monitoring is instant, offers you control over thousands of sources globally, and lends itself better to distribution of information and trend analysis.
Meltwater is currently the #1 service in Europe. We have a proven business model, a proven technology, and proven management.
We are on a mission to become the global leader in our industry by the end of 2008.