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<title>Meltwater Newsfeed : Latest News</title>
<link>http://meltwaternews.com/</link>
<description>Newsfeed delivered by Meltwater News</description>

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<title>JCPenney Invites Customers to Participate in "Day of Giving Back" </title>
<link>http://c.moreover.com/click/here.pl?z1597831768&amp;z=950243312</link>
<description>PLANO, Texas - (Business Wire) From Sept. 14 thru Sept. 28, customers visiting JCPenney stores across the nation will have an opportunity to assist at-risk children in their local community by purchasing a $5 Day of Giving Back coupon, good for up to 20 percent off most purchases made on Sept.</description>
<pubDate>Fri, 12 Sep 2008 13:53:00 GMT</pubDate>
<source url="http://c.moreover.com/">Earthtimes.org</source>
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<item>
<title>Clothing stores rediscover Boomers</title>
<link>http://www.usatoday.com/money/industries/retail/2008-09-11-fashion-boomer-women-talbots_N.htm</link>
<description>In recent years, as more middle-age women have tried to dress more youthfully, retailers have been flummoxed about how to respond. Most have floundered in their bid to attract those who don't want to dress like either their daughters or their mothers.</description>
<pubDate>Fri, 12 Sep 2008 02:35:32 GMT</pubDate>
<source url="http://www.usatoday.com/">USA Today</source>
</item>

<item>
<title>2. Retailers forced to adjust as shoppers seek bargains</title>
<link>http://c.moreover.com/click/here.pl?z1592495449&amp;z=950243312</link>
<description>NEW YORK The lower profits and muted outlooks this week from retailers such as J.C. Penney Co., Macys Inc. and Nordstrom Inc. are heightening concerns among investors that shoppers focus on necessities and buying at discounters could linger well into next year.</description>
<pubDate>Tue, 09 Sep 2008 08:25:00 GMT</pubDate>
<source url="http://c.moreover.com/">Tacoma News Tribune</source>
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<title>J.C. Penney banking on more teen market share</title>
<link>http://c.moreover.com/click/here.pl?z1492537468&amp;z=950243041</link>
<description>SAN FRANCISCO (Reuters) - J.C. Penney Co Inc  is banking on fashion variety and price to spice up back-to-school sales to middle America as the retailer's top customers shop for bargains in hard times.</description>
<pubDate>Mon, 07 Jul 2008 07:03:00 GMT</pubDate>
<source url="http://c.moreover.com/">IT Business Net</source>
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<title>Stores get fashions to market lickety-split</title>
<link>http://www.usatoday.com/money/industries/retail/2008-05-29-fashion-trends-faster_N.htm</link>
<description>With the tighter economy squeezing retailers industrywide, several companies have hit on a successful formula for propping up earnings: They're speeding up the time it takes to get the latest fashions into their stores.</description>
<pubDate>Fri, 30 May 2008 03:33:38 GMT</pubDate>
<source url="http://www.usatoday.com/">USA Today</source>
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<title>J.C. Penney Companys Home Office Recognized with Energy Star Award</title>
<link>http://www.wfaa.com/projectgreen/greenarticles/stories/green080425_jb_jcpenney.9b414428.html</link>
<description>The Environmental Protection Agency (EPA) has presented the J.C. Penney Company, Inc. with its Energy Star award. At a ceremony unveiling the Energy Star award plaque, the companys Home Office was certified in the Existing Office Building category.</description>
<pubDate>Fri, 25 Apr 2008 17:41:41 GMT</pubDate>
<source url="http://www.wfaa.com/">wfaa.com</source>
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<title>Big retailers seek teens (and parents)</title>
<link>http://www.usatoday.com/money/industries/retail/2008-04-13-teen-marketing-stores_N.htm</link>
<description>Having lost shoppers to hip specialty shops, department stores are reinventing themselves to attract both adults and their style-minded children. J.C. Penney, Macy's, Bloomingdale's, Saks Fifth Avenue and Kohl's are all adopting approaches  from celebrity-designed fashions to mobile marketing to better...</description>
<pubDate>Sun, 13 Apr 2008 02:53:30 GMT</pubDate>
<source url="http://www.usatoday.com/">USA Today</source>
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