2008-08-26
DM News
Glenn Engler named president of Digitas' Boston headquarters
Digitas Worldwide CEO Laura Lang has named Glenn Engler president of the agency's Boston headquarters, replacing Torrence Boone. In May, WPP hired Boone as CEO of Project Enfatico, a new global agency formed by WPP for Dell in...
2008-08-25
Boston Business Journal
Digitas taps Boston office leader
Digital marketing agency Digitas Inc. has hired Glenn Engler as president of the agency’s Boston headquarters. Engler, formerly executive vice president at Boston-based Digitas, will continue to lead the agency’s General Motors...
2008-08-25
Brandweek
Oral-B Taps Runway Models To Push New Toothbrush
Procter & Gamble is taking its latest toothbrush to the catwalk. Models clad in pajamas will show off the Oral-B Pulsonic toothbrush on the runway during New York Fashion Week next...
2008-08-25
Ad Week - National
Digitas Names President for Boston HQ
Engler, previously an evp, continues to lead GM, XM...
2008-08-20
ClickZ
Search Is No Longer an Afterthought for Brands
Unlike eight years ago, paid search campaigns are no longer a hard sell. Still, search marketers say they are haven't reached the equivalent of marketing nirvana -- ensuring that search is always part of an integrated...
2008-08-12
Brandweek
Crest Brushes Up Tagline With Help From YouTube
Crest Whitening Expressions is eschewing Emeril Lagasse's catch phrase and asking consumers online to come up with a better slogan for its new Wintergreen Ice...
2008-07-22
DM News
Starburst promotes sharing across the Web
To support the launch of its new GummiBursts candy line, Mars-owned Starburst has rolled out a new campaign called “Share something juicy.” "The concept of sharing seemed like a natural fit for the brand," said Todd Stanley, SVP of marketing at Digitas.
2008-07-22
Bright Cove
David Jr. at the Digital Content NewFront
Joanne interviews vlogger David Jr. (of davidjr.com) at Digitas' Digital Content New Front on June...
2008-07-21
Brandweek
Starburst Juices Up Lineup With Gummi Bursts
As Mars expands its line of Starburst candies with the addition of Gummi Bursts, an integrated ad campaign comprising TV and online elements was unleashed this week under the tagline 'Share Something...
2008-07-20
Advertising Age
Samsung Sets Web Hunt for Gold Medals
Stay on top of the news and stay ahead of the gameâ sign up for e-mail newsletters now! Promotes Games With 'Medal Mania' Effort From Digitas NEW YORK...