NEW YORK Ad agency creative executives beware: if Al Gore is right, your services might not be needed much longer. The former U.S. vice president and co-founder of the cable network Current TV in delivering the keynote address at Digitas' Digital Content NewFront event in New York today spoke about what he perceives as a rapidly changing advertising and media landscape. Gore predicted that traditional ad models were set to radically change, and as evidence he presented a series of VCAM (Viewer Created Ad Messages) ads, i.e., 30-second spots created by Current TV viewers.

NEW YORK--According to former Vice President Al Gore, the importance of sustainability doesn't just apply to the environment. It also is key to the future of advertising.

Pour annoncer le lancement de son parfum féminin Hypnôse Senses, Lancôme a fait appel à l'agence spécialisée dans le luxe Made by Digitas pour concevoir une campagne de publicité sur...

NEW YORK, NY, Jun 03, 2009 (MARKETWIRE via COMTEX) -- Next New Networks, the leading online television company, will announce its new programming lineup at the Digital Content NewFront conference, a marquee digital media event being hosted by digital marketing agency Digitas on June 3, 2009 as part of.

Redhook Situation Redhook, a 20-year-old craft beer brand, wanted to strengthen its recognition as a reliable and consistent drink from batch to...

ET Text Size NEW YORK, May 19, 2009 /PRNewswire via COMTEX/ -- Former US Vice President and Current TV Co-Founder Al Gore, Comedian Tom Green Among Headliners at Internet Week New York Event Leading global digital marketing agency Digitas...

In order to create direct marketing at its core, you need to ask ‘how do you build relationships and ultimately get profit and performance?' by using tactics like lead generation, sale and...

Unlikely pair star in push that touts both quality and...

Client spends about $90 mil. annually in measured...

Digitas USA and Microsoft Also Get Top Prizes | April 22, 2009 | NEW YORK (AdAge.com) -- Starcom MediaVest was named Media Agency Network of the Year at the inaugural Festival of Media Awards in Valencia. Digitas USA picked up the Agency Office of the Year prize while Microsoft was named Media Owner of the Year.

Finally! A good day for Chicago's advertising community. And DraftFCB/Chicago in particular. On Thursday, MillerCoors, the recently merged American brewing powerhouse that is moving its headquarters to Chicago, announced a reorganization and trimming of its ad agency roster that will work on a number of...

MillerCoors has shifted creative assignments among its general- market and retail shops, resulting in the elimination of Bartle Bogle Hegarty, Young & Rubicam and retail agency Upshot, the client confirmed...

(Crain’s) — DiGiorno is launching a flatbread pizza by way of TV, print and ... Twitter. The freezer aisle's largest-selling pizza brand is wading into social media for the launch, tapping tweeters with strong followings and offering to provide food for...

As the overall economy slumped in 2008, interactive agencies reaped the benefits of marketers' shift in spending to more affordable, trackable online...